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TVN’s Dzień Dobry recently turned the spotlight on something you don’t often see on morning television: furniture grown from hemp. A material with a complex reputation, and yet, as the segment revealed, a surprisingly versatile and sustainable future. Our CEO, Krakow-based designer Jadwiga Husarska-Sobina, and her team guided viewers through the process of transforming agricultural by-product (normally considered waste) into furniture that has captured international attention, from Milan to Dubai, and even the Osaka Expo.
The segment didn’t shy away from the plant’s controversial history, making the story all the more compelling. Viewers heard tales of early police reports, fields mistaken for non-authorised crops, and the curiosity that inevitably followed. Industrial hemp isn’t something most households associate with furniture, yet here it was, in a breakfast-hour TV slot, treated seriously and thoughtfully.
What the TVN Feature Highlighted Well
Hemp grows fast, very fast.
Up to 10 centimeters per day, reaching nearly six meters in a single season. The speed and scale fascinated both hosts and morning-coffee viewers alike.
It behaves like wood.
Carpenter Łukasz Brewczyk demonstrated that the hemp beams can be cut, sanded and shaped just like lumber, only harvested more sustainably and with far less impact on the environment.
It transforms waste.
While farmers cultivate hemp primarily for its protein-rich grain, Husarska Design repurposes the leftover stalks into the beautiful, award-winning ReHemptation furniture line, turning what was once discarded into something extraordinary.
Featuring hemp furniture on national television places the material in front of audiences who may never encounter it at design fairs or industry panels. The TVN segment offered a clear look at growth speed, processing methods, and the potential for circularity within furniture design.
Exposure like this broadens awareness, encouraging conversation across studios, workshops, and homes. It creates space for new thinking, new materials, and new standards within an industry that is ready for alternatives.
Our sincere thank you to TVN Dzień Dobry for giving this story a platform and helping ReHemptation’s work reach a wider audience.
Read the full article here: Tworzy meble z konopi. "Były zgłoszenia na policję"
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